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Fender® Teac® One For All® Belkin® Squier® Tascam® RCF® dB Technologies® Jackson® Guitars Gretsch® SWR® DigiTech® SKB® MR® Guild® Guitars Tacoma® Sonic Guitars Samson® Peace® EVH® Charvel® Hamer® Guitars Groove Tubes® SGM® Lighting Group Ritter® Guitar Bags

Welcome to Direct Imports

Direct Imports (NZ) Ltd was formed as a company in 1946. From a small warehouse in Hastings, with a staff of three, the company has grown to a total staff of 29 with warehouse and offices in Auckland and it's Head Office located in Hastings, Hawkes Bay.

Under the leadership of our founder, the late Mr Tasman Smith, and over the last eighteen years, the late Mr Robert Fortune,  the company has enjoyed both success and challenges over the pass 62 years.

Our current range of electronic products covers everything from small radios to LCD Television sets, DVD, Home Theatre and portable CD/Radio sets. These are manufactured and distributed under the TEAC brand name. Along with the TEAC® product range, our company is also the exclusive distributor of the One For All® brand of Universal Remote Controls, wireless Audio Video senders, Digital Video Terrestrial (DVB-T) Antennas. Universal Electronics are global market leaders in this field.

Our Musical Instrument range is second to none, with over 38 years association with Fender Musical Instruments Corporation, one of the world's largest manufactures and distributors of Music products and a American Icon for over 60 years.

We are proud to distribute exclusively for New Zealand, Fender® Musical Instruments, Teac® Consumer Electronics, Jackson® Guitars, Gretsch® Guitars, Guild® Guitars, SWR® Bass Amplification, Squier® Guitars, RCF® Pro Audio, dB Technologies, Tascam® Professional Equipment, Samson® Audio Equipment, SKB® Cases, Peace® Drums, Manuel Rodriguez guitars, Digitech® Music Products, Sonic Musical Instruments, Belkin® CCD Products, One For All® remote control products, EVH® Musical products.