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Fender® S-Digital Teac® Squier® Tascam® RCF® dB Technologies® Jackson® Guitars Gretsch® SWR® DigiTech® SKB® IK Multimedia DPA Microphones DDS Sonic Guitars LOOG Guitars Samson® Peace® EVH® Charvel® Hamer® Guitars Groove Tubes® SGM® Lighting Group Ritter® Guitar Bags Adamson Systems Trabes Bespeco SodaSparkle iDance MR® Guild® Guitars Tacoma®

Welcome to Direct Imports

Direct Imports (NZ) Ltd was established as a company in 1946.
The company's Head Office and warehouses are located in Hastings, Hawkes Bay.

With a vibrant and loyal team of twenty, the company continues to enjoy success in business and is focused to provide outstanding support and service to our dealer network throughout New Zealand.

We are experienced in Importing, Warehousing, Distributing & Marketing some of today's most exciting brands.

Our Musical Instrument range is a world leader, with over 38 years association with Fender Musical Instruments Corporation, one of the world's largest manufactures and distributors of Music products and an American Icon for over 66 years.

The Fender portfolio consists of leading brands, Gretsch, Guild, Squire, Charvel, SWR, Passport and Groove Tubes

Our current range of electronic products covers everything from small radios to LED Television sets, DVD, Home Theatre, portable CD/Radio sets along with Bluetooth Technology Products. These are manufactured and distributed under the TEAC brand name. Along with the TEAC® product range, our company is also the exclusive distributor of iDance™ Headphone Technology, Soda Sparkle™ and DDS Direct Digital Solution Products.

We are proud to distribute exclusively for New Zealand, Fender® Musical Instruments, Teac® Consumer Electronics, Soda Sparkle™, Jackson® Guitars, Gretsch® Guitars, Guild® Guitars, SWR® Bass Amplification, Squier® Guitars, RCF® Pro Audio, dB Technologies, Tascam® Professional Equipment, Samson® Audio Equipment, SKB® Cases, iDance™ Headphone Technology, Peace® Drums, Manuel Rodriguez guitars, Digitech® Music Products, Charvel® Guitars, EVH® Musical products, Ritter® Musical Instrument Bags, Groove®Tubes, Hamer® Guitars, Trabes, Adamson Speaker Systems, Bespeco and DDS Direct Digital Solutions.